Software Applications Business For Sale in Boston Massachusetts

Saas Business In Fitness Niche With $300k Arr & 26% Yoy Growth

Advert Id: 61088, Sellers Ref: (13734)
  • Location:Boston, Massachusetts
  • Category:Software Applications
  • Asking Price:$680,000
  • 680000
  • Sales revenue :$268,954
  • Net profit :$174,555
  • Furniture/Fixtures value :Undisclosed
  • Inventory/Stock value : Undisclosed

Business description

This opportunity is an efficiently run, cutting-edge online SaaS platform with branded software targeted to businesses in the fitness niche. Leveraging their expert knowledge in technology, the business has developed popular and powerful integrations for 3 major fitness POS providers that allow fitness studios to increase sales and reduce expenses by automating payroll reporting, processing late cancel & no show fees, and improving class waitlists.

Sales are generated through their website as well as customer and partner referrals with 100% recurring revenue from a subscription model with 400+ boutique fitness locations. The business is successfully run by two owners, one working approx. 5-10 hours per week focusing on admin, sales, product development and customer support and the second working approx. 10 hours per month as the developer and system maintenance.

The business provides a unique opportunity to easily enter and scale in any niche profitably with their user-friendly interface software. They have been experiencing strong YoY growth with profits up 26% for Jan-Feb 2024 over the same period in 2023!

Key Benefits

  • Strong YoY Sales & Profit Growth - Jan / Feb 2024 income and profits up 26% over Jan / Feb 2023

  • Lean Business Operations With 65% Profit Margins

  • Free to paid conversion rate is over 90%

  • Extremely low churn

  • Strong relationships with 400+ boutique fitness locations

  • Excellent customer feedback – Customers love the product!

  • Opportunity to increase scope and scale of business with new products for existing customers

  • Potential to expand integration with new POS platforms

  • Huge opportunity for growth through marketing


  • Is Business Relocatable?: Yes
  • Is Business Home Based?: Yes
  • Expansion: This is an outstanding business opportunity for any buyer looking to acquire a successful, well-established SaaS business that has proven itself in a unique niche market! Ideas for Future Growth Include: -New integrations with more Boutique Fitness POS Systems -New Products - for existing customers on the three platforms -Improvement of Current Sales Funnel -60 Day Trial - nurture customers through the trial to ensure conversion -Implement an aggressive marketing strategy -One time follow up of historic conversations -Creating new features within existing products to perform better against competitors -Introduce annual contracts or annual payments
  • Years Established: 2017
  • Support Training: Yes
  • Reason For Selling: Having built the business to its current level of success over many years, the current owners are looking forward to new ventures. They feel a new owner with "fresh eyes" on the business could scale the business and take it to its full potential which would benefit current and future customers.
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