How to Identify a Business Opportunity?

Getting into a business is a personal choice which entails many struggles ranging from financial crisis and...

  • How to Identify a Business Opportunity?
    Manish khanna Image Manish khanna

    How to Identify a Business Opportunity?

    Getting into a business is a personal choice which entails many struggles ranging from financial crisis and risk of failure to non-existent social relationships and busy schedules. Still, many young professionals and industry veterans continue to dabble with this genre of occupation. The reason behind this is simple; they are visionary individuals who are not afraid of taking risks and are determined to follow their dreams. Becoming financially independent is an added advantage that lures many to the charm of owning a dream-business, which yields good returns. The upheavals are a part of the journey that do not pull them back and give them the required boost to perform better every day. Entrepreneurs are shrewd business-minded people who are always on the lookout for a profitable business opportunity. However, those who are new in the market need to tread the path carefully as they are still naive and can get lost in the clutter. Whether a person launches a start-up or purchases one of the businesses for sale in the United States, they have to be vigilant about the new prospects that can help to bring in more cash flow.

    The United States is the biggest developed economy which is driven by its strong private sector and invites investments from across the world because of its strong and stable nature. It represents nearly 20% of the total worldwide output, which is higher than China. As per the IMF, the country has the sixth best per capita GDP in the world. However, the economic trend can fluctuate owing to political instability, credit crunch, increasing interest rate, inflation, escalating oil prices, etc. The recent recession is still fresh in our memories to raise suspicions about the feasibility of doing business. Nevertheless, the country has moved on and has never deviated from its status of being a superpower in the world. The number of businesses being set-up and listings for a franchise for sale in the United States are only increasing every year. Whether an entrepreneur is looking to set a footing in the market or finding ways to expand the customer base, recognizing a brilliant opportunity is an ability that can be developed with experience. Here are the rules that define identifying a potential business.

    Look for problems

    An idea can stem from a problem that is presenting itself as a challenge in the industry such as the one arising from changing technologies. As soon as there is an advancement in technology, the existing market players find it difficult to adapt to the transformed dynamics while the customers are made to wait in anticipation. An astute businessman recognizes such an opportunity and provides solutions to meet the gaps in the market.

    What needs would the product/service meet?

    When an entrepreneur stumbles upon a new business prospect, it is recommended to assess whether the product or service is actually needed by the target audience or not. A good way to figure out the requirement of the target audience is to ask them directly about it through online forums and surveys. The insights from the reports can help to decode the practicality of the idea. If the product or service already exists in the market, then the research should be directed towards finding out whether it is serving its purpose to the satisfaction of the audience or not.

    Develop something new

    While surveying the market in the United States, the marketer needs to prod the customers to give their suggestions for improvements in existing products or express their desire for an innovation that can fulfill their demands. In case there are no apparent market inefficiencies that can be leveraged, these desires for a new product or service can help to create an innovative business opportunity which can work wonders in garnering the required market share.

    Enter the flourishing sectors

    When an entrepreneur sets out to test his/her luck in the market, it would be pragmatic to enter the thriving domains like e-commerce, hospitality, and healthcare. There is no point in investing in saturated sectors which show no hope of securing a bright future.

    Industry regulations

    The government keeps changing its laws related to taxation and duties. Keep looking for relaxations and subsidies offered by the government as they can provide avenues for more business.

    Study the competition

    While looking at the market, one must study the competition to understand their offerings and to know how they are fulfilling the demands of the customers. What is working in their favor and where they are falling short? This will assist in responding to the inadequacies in the current setup and pave the way for a thriving opportunity.

    Look towards the foreign shores

    There are times when the local market is either stagnated or too cluttered for a product. In such cases, the marketer can look at exporting the goods to an international market. To enter an offshore territory, the market must be analyzed thoroughly and the local purchase habits of the consumers must be understood to serve them better.

    Change in consumer behavior

    After every few years, there is a shift in the purchase behavior of the consumers due to the changing lifestyle and increasing income. For example, in the recent years the demand for green and environmentally friendly or organic products has surged opening up doors of opportunities for entrepreneurs interested in environmental conservation.

    The digital revolution

    The penetration of the internet and the emergence of Smartphone have created a new segment of buyers who are choosing to purchase online, and spend a lot of time doing other things using their mobile phones. This is a growing segment that has tremendous potential as everybody owns a Smartphone these days. Taking your business online is another way to find a new tech-savvy customer base.

    Check the price distribution

    Before entering the market, check the price range offered by the competition and price the product at a lower bracket to gain more customers.

    Assess your resources

    When planning to adopt a new technology for innovation, it is advisable to know the capabilities of your resources. If the current set of employees is not equipped to adapt to the changes then it would prove to be a disaster.

    Delve into a known territory

    It is recommended that an entrepreneur should enter a sector which is related to his own field and expertise. Creating opportunities in a familiar domain is easier than struggling to get your game together in an uncharted sector which is hard to understand.

    End Note

    After all this research work is over, you can prepare further for the new endeavor by consulting people in the business and gaining from their experience. If it is a business for sale in US, you must ask the owner for all the valuable data and insights related to the functioning of the company to operate it accordingly in future. As an entrepreneur, one must seek opportunities by offering solutions to problems. It helps to create a flow of creative ideas that can later turn into major business objectives and open channels of capital gain and success.

  • Author Info Manish Khanna

    Manish is founder of Business2sell Group of Websites. is one of the leading business and franchise for sale listing websites. We work with our business brokers, commercial agents, franchisors and private sellers to help them connect with the right buyers for their opportunities. 

    With website now functional in Australia, United States, United Kingdom, Canada, New Zealand and South Africa. We have over 18,000 businesses for sale listed, with over 220 Business Broker and Commercial Agent. 

    I have over 20 years of experience in Web Industry; I have been involved in websites industry since the early years of 1996-97. In my professional career I may have worked for over 10,000+ websites. My Specialty is to build portals or complex online applications.