If you haven’t realized the importance of the internet yet, then you need to take a look at the statistics. Over 88% of the American population is using the digital medium to shop, stay connected with friends, work remotely, attend academic courses, earn money, and increase their knowledge. With the consumer’s attention riveted on the digital platforms, it has become imperative to communicate with them online or be lost in oblivion.
Marketers have already shifted their ad budget online, and by 2023 digitals ads will take over two-thirds of all the ad spending. Thus if you are planning to purchase a business for sale in the United States, you need to leverage this technology which offers inexpensive ways of wooing your audience.
So here are seven online marketing strategies for small businesses that work wonders in improving visibility and driving more targeted traffic to your website. Let us take a look.
1. Paid Online Advertising
Google Ads and Facebook ads can get you the traction you have been waiting for to gain market leadership. Cost-effective Facebook ads come with the benefit of highly targeted advertising using consumer data. A few compelling images with a tagline and a link can do the job for your business.
With 40,000 search queries being answered by Google every second, it is the most viable advertising platform which should not be missed by marketers. Although a bit costlier, it can bring a huge number of online shoppers to your website.
According to research, as many as 90% of consumers confirm that ads influence their buying decision and paid ads make it easier for them to find the products they need. Thus reducing your traditional ad budget and increasing digital ad spend is the right choice.
2. Attract Local Consumers With Google My Business
Getting listed on Google should be the foremost task of a small business as most people search for businesses close to their location on the search engine giant to make a purchase. The free tool shows up the listing of your business when people search for it on Google. It gives links to the company website, contact number, address, trading hours, and the Google maps link for directions.
It also displays reviews and photos of the business which lend credibility to the organization. It aids in improving search visibility as every four out of five consumers use their Smartphones to find local a business or service. If you are not present in this listing, then you can lose a significant chunk of the local market share.
3. Create Relevant and Shareable Content
You must have come across the term ‘content is the king’ several times in your career, but never paid much attention to it. However, it is time to implement it in your marketing strategy by creating relevant content which is useful for the target audience. Writing streams of low-quality blogs only adds to the junk and will get you the least attention from your audience.
The key is to generate information on topical events which affect your consumers and provide it to them in a variety of forms like blogs, videos, vlogs, articles, whitepapers, podcasts, etc. When the audience finds it interesting and engaging, they will share it with others and increase the visibility of your brand.
4. Capitalize On Social Media
Social media is the biggest marketing channel in the current scenario, with 79% of the population using the platforms in the country. While the teens are hooked to Snapchat, almost 76% of the mobile users are accessing Facebook through their phones. Since most of the consumers are present on social networks, it is the best way to promote your products and services to them.
You can use automation tools that save time to manage all the social media channels like Hootsuite and Buffer. Social media marketing helps in boosting brand loyalty as consumers start following brands online and engage in conversations with them. When they share the posts of a brand, it aids in enhancing brand recognition among their peers.
It also helps in bringing new visitors to your company website by posting links of your blogs and other announcements on social media profiles. It is even considered helpful in improving search engine rankings.
5. Adopt Email Marketing To Maintain Relationships
Communicating with your customers through various touch points is vital in building long-term relationships with them. With frequent customized emails being sent to consumers, you can utilize direct marketing with a personal touch to evoke an action from the buyers.
You can make use of free email marketing services like MailChimp to write mobile-friendly emails to your regular customers. You can also convert first-time buyers into loyal customers by sending discount codes and links in these emails. It is also beneficial in sending out information about fresh arrivals and other company news which aids in increasing your web traffic.
6. Become Visible On Coupon Deal Sites
Every customer is in search of a good deal and discounts, and the coupon deal sites can help them fulfill their requirements. Being present on the popular coupon deal sites like Groupon can increase your sales as they have a massive local and national audience which can attract several new customers.
You will have to share half of the revenue with the deal site, but that can be considered as your ad budget. In return, you will be able to target your ads to the local buyers and increase brand awareness in new markets. Once you get the customers to try your product or service, you can work on new strategies to retain them.
7. Become A Part of Online Conversations
Online discussion threads are an effective way to mingle with your audience so you can join the conversations taking place on Reddit and Tumblr as well as answer questions on Quora. It will help in becoming a thought leader and influential brand in the community with insightful knowledge on various topics.
You can also comment on articles and blogs which have information that is relevant to your business and give links to your website in the same comment. It will help in earning backlinks. Also, you can become a part of social groups of likeminded people present on LinkedIn or Facebook to share your views and opinions and get valuable information.
Online marketing is the need of the hour, and you must start implementing it in your advertising strategy at the earliest. Entrepreneurs who are looking for business opportunities in the United States can take their companies to the next level with a digital marketing plan that includes the points mentioned above.